Innovative Medical Products unveils new brand look at the American Academy of Orthopedic Surgeons
[Las Vegas, Nevada, March 7-March 11] - Innovative Medical Products (IMP) revealed their newly designed brand at the American Academy of Orthopedic Surgeons meeting (AAOS), held in Las Vegas from March 7th to March 11th. The brand's updated booth featured a bold, modern design and refreshed color pallet, along with an updated tagline, all carefully crafted to closely reflect the brand's primary focus of surgical patient positioning. The new branding illustrates that IMP is the market leader in knee positioning and owns the unique trademarked green boot prominently featured in its newly designed logo.